Nothing binds us together as a people more than food. It's the absolute shared experience, spanning ethnicities, religions, cultures, borders and social classes. You don't need a silver fork to eat good food. There is a mystique and a power to food. The simplest magical ritual that you can do is to prepare a meal for yourself or a loved one. Any chef will tell you that their career began with the overwhelming desire to nurture. I think that's why I have loved marketing food brands. Culinary and creativity pair together so well.
When Bob Evans Restaurants wanted to go "down on the farm" with a promotion sponsoring MLB farm teams, they got this major league solution linking two assets of the brand and baseball. The visual said it all.
If you ever have had a pizza then chances are good that you've experienced what makes Grande Cheese so special. As the leading supplier of pure Wisconsin bliss, their Mozz is the top shelf pizza cheese in the world. This campaign messages to their core target, independent pizzeria operators.
US Foodservice goes beyond the plate. As a leader in getting food and food supplies through the manufacturing and distribution chain to the kitchen USF is more than just the food. And it's their care and their special people who help tell their unique story of service.
People who know hot sauce know that only Franks Original Redhot combines the right amount of heat with delicious flavor. Heavenly!
Equal sweetener was on the verge of losing their patent and needed to re-enforce to consumes something that was routinely overlooked. Equal the brand was overshadowing consumers understanding that the ingredient that gave it the sweet taste was Nutrasweet. Wanting to capitalize on the preference and awareness that people had for the "swirl" and the Nutrasweet name this clever campaign simply pointed out that fact to everyone who loved the blue pak.
The Turkey Store takes turkey burgers to all new heights. The challenge was to sell turkey against beef and the tactic was to capitalize on the beef experience with the up side of a better for you story.
Aramark wanted to tell a big story around their connection to the food communities that they served. The big visuals and simple layout did the job to tell their story in a simple yet striking way.
French Fries are Fun! That's the core of the creative message for this Lamb Weston ad campaign promoting French Fry Fun for everyone.
If you ever have had a pizza then chances are good that you've experienced what makes Grande Cheese so special. As the leading supplier of pure Wisconsin bliss, their Mozz is the top shelf pizza cheese in the world. This campaign messages to their core target, independent pizzeria operators.
If you ever have had a pizza then chances are good that you've experienced what makes Grande Cheese so special. As the leading supplier of pure Wisconsin bliss, their Mozz is the top shelf pizza cheese in the world. This campaign messages to their core target, independent pizzeria operators.
Tyson is the protein king in the back of the house. This ad connects the Tyson brand heritage, quality and flexibility to chefs who want to make a culinary statement with dishes that people love.
Nestle wanted to let consumers know that Taster's Choice coffee was the tase that people preferred for only two simple reasons. Pure water and choice beans. End of story.
The line of Chef's Companion sauces and gravies was the back of the house choice for flawless soups, marinades and gravies. The upscale imagery and serving suggestion style of photography helped connect the brand to chefs.
Otis Spunkmeyer had more than the most recognized name in gourmet cookies, they had the best, most rich, particulate filled cookie ever. They are the high performance, 700 horsepower cookie, so buckle up.
Research showed that millions of kids and adults took cereal in their lunches as a noontime snack. That insight drove this Kellogg's concept pushing their cereal experience into the snack world with the SnacK-Ums line of Kellogg's favorites. The line was specially formulated for snacking in a larger bite size and in easy to pack and go lunch box sized bags.
An ad to promote the Schwan's Foods specially prepared, ready to eat line of ethnic deli recipes which were literally deli-licious.
Yes, this actually happened. Research showed that to millions of users, Cher included, the right sweetener was not a minor choice to be made lightly. So for Cher the choice was obvious!
Nestle was asking for an interesting way to show that their new Hot Chocolate line appealed to the winter sports set. This visual nailed it.
Customers are fickle when it comes to taste and ofter the taste-face they have one day is completely different form the next. This duality and the Lamb Weston solution of a product to suit any taste-face was nicely demonstrated with this opposing faces campaign.
While he looks like your average dough-boy, the Pillsbury dough-boy is that and so much more, as demonstrated in this ad focusing on technical and manufacturing innovation at the bakery.
an interactive print ad for Kellogg's V8 Splash nicely depicted the two side of the product. Kids loved the taste an parents and nutritionists loved the good-for-you-stuff. A win-win no matter which way you look at it.
To introduce and promote trial of Cousin's Subs new Summer of Subs line, the reader was asked to give their hard working grill the summer off. As a familiar and ubiquitous summer pastime, Cousins wanted grills everywhere to get out and enjoy the summer. The campaign features grills waiting in line to get on an amusement park ride, floating in inner tubes on a lazy rive water part, golfing and napping in hammocks. Consumers loved the campaign which was supported in broadcast, print and radio.
Dan Patrick, sports guy and sub expert promoted Cousins Subs summer promotion.
Dan Patrick, sports guy and sub expert says these coupons for Cousins Subs are so great that it's okay to run with scissors. Mom would not approve and definitely don't listen to Dan.
The biggest challenge for the introduction of Cousins Subs new line of Ciabatta line of full flavor subs was teaching customers how to pronounce Cha-BAH-ta!