My mom was a nurse. Even as a kid I was immensely proud of her, not even fully understanding the courage and dedication that is required of a professional caregiver. Care is a highly emotive dynamic. The IQ is very, very high. From a marketing perspective, drivers and benefits of empathy, courage, confidence and skill are all part of a healthcare brief. Which I believe is fertile ground for any creative. To concept and execute on Healthcare is to have the perfect opportunity for heart and head creative.
A clever concept piece to promote Scott & White Children's Hospital's move to new state of the art headquarters.
Joint surgery is tough. Knee surgery especially so. MacNeal Bone and Joint's ad promises that with their special protocol, You will get past the discomfort to enjoy freedom of movement and the activity that you love.
Like the Zoo and the Mets, Montefiore Hospital NYC is a pillar of the Bronx community. This campaign promotes the fact that they attract the very best talent and the brightest surgeons and physicians in the business to the Bronx.
Vanguard Health is a collective of united community hospitals in the Chicagoland area. This amazing healthcare system combines the talents and disciplines of their members across the neighborhoods of Chicago to offer patients a complex and robust health and wellness option. The distinctive "V" graphic treatment in their campaign became their strongest brand asset.
A concept ad for Great Plains Hospitals state of the art HeartCare practice promised patients a life lived state of the heart.
Monteforie Hospital is distinctly "Bronx" in its approach to fighting cancer. Their staff, most born and bred in the Bronx, have a no holds barred approach to cancer and have developed an aggressive regimen of treatment that mimics the bold determination of the neighborhood. They come out swinging. This insight was discovered as I spent three days in the hospital chatting with residents, nurses and physicians. Their conviction formed the basis of the concept.
Vanguard Health is a collective of united community hospitals in the Chicagoland area. This amazing healthcare system combines the talents and disciplines of their members across the neighborhoods of Chicago to offer patients a complex and robust health and wellness option. The distinctive "V" graphic treatment in their campaign became their strongest brand asset.
A concept campaign for the patient-centric approach to health, wellness and living life at Scott & White. They're not in the business of medicine, they're in the business of getting people back to their lives and the things that matter.
No matter what health challenges that life throws at you, West Lake Hospital is with you from end to end. That's the concept of this campaign which puts YOU at the center of all they do to deliver health and wellness to the community.
Lakefront Healthcare is all about the lakeshore community they serve. They have embraced the curative colors and graphic visuals of waves on the shore line as the foundation of their Brand Assets.
Silver Cross Hospital wanted a quick, clean, friendly campaign to connect with the physician community and patient prospects for their new facility in Will county. This campaign answered that need with a terrific solution that captured the tone and feel of Silver Cross.
Serving a tough community like the Bronx means you need to be just as tough. Montefiore's brand tone is nicely projected through this series of ad visuals which promote that kind of determination, dedication and "tough" they use to bring health and wellness to the Bronx.
MacNeal Hospital's Ortho Care is focused on one thing and one thing only. Getting you and your back back in the game.
Regained movement, pain management and a reclamation of your life is the promise of this MacNeal Hospital ad campaign for Joint treatment and pain management. Whatever your game, MacNeal will get you back in the line-up.
The Hartford difference is simple. Their dedicated staff of talented, empathetic healthcare professionals. In this "picture is worth a thousand words" ad campaign, Hartford's staff was the simple, clean expression of all that makes them what they are - the best in the business.
Dedicated and talented physicians and the strength to go the distance to help heart patients survive and life a full life. That's the promise of this campaign for Great Plains Hospital who wants to make heart problems a distant memory for their patients.
There's a cow in the hospital! A Computer On Wheels that is, the latest treatment innovation as highlighted in this ad campaign for Scott & White. The use of mobile treatment technology was a paradigm shift for the hospital, drastically increasing patient survival rates through realtime monitoring and rapid treatment to life threatening health crisis.
Cosmetic surgery is a person's pursuit of the body that will make them happier and healthier. This stylized look at the human body as art was the concept used as the visualization of The Cosmetic Surgery Associations 2013 mission to promote safe and sound surgery options for patients.
