Print was always my first and most true love. I grew up in the days of great print and great print agencies and print work is what initially drew me to advertising and to graphic design. I have refined my aesthetic over the years but the beauty of print is the challenge of the white page. Making something from nothing. Taking the expression of the written word and transforming it into a stunning visual experience. It's really kind of magical in a way.
Mosquitoes ruin everything. From your backyard life to literally your life. They are the kings of vector illness. This campaign raises the awareness of the efforts of mosquito abatement districts across the country.
Pure Kick is the energy add-in that kicks plain water in the butt. It's the fuel that fuels your passion with added energy and big flavors
The Food Gods approve. Azteca's authentic flavors take consumers to their Mexican flavor happy place.
Fire Ants are insidious. They swarm any living thing that comes into contact with them, use their inches to bite and hold while spinning again and again. The Extinguish brand feels the pain and shares the hatred of these devils as demonstrated in this campaign.
Starbar Insect control campaign. Starbar protects the farmer, the animals in his care and the property he owns and works.
A series of advertising to promote the Discover Miles "transparent" Card. Card acquisition soared to 38% above projected goals.
A series of advertising to promote the Discover Miles "transparent" Card. Card acquisition soared to 38% above projected goals.
A series of advertising to promote the Discover Miles "transparent" Card. Card acquisition soared to 38% above projected goals.
The Acura TL featured a Dolby 440 watt 10 speaker sound system that honestly delivers notes as bright and clear as stars in a night sky.
The Luster Hair Care Ad Campaign communicated a better way for women of ethnic communities to care for their hair. The promise of ease of use coupled with a gentle formulation message drove higher than expected sales in retail H&B chains.
The Luster Hair Care Ad Campaign communicated a better way for women of ethnic communities to care for their hair. The promise of ease of use coupled with a gentle formulation message drove higher than expected sales in retail H&B chains.
As an influencer and activist, actor Zoe Saldana was chosen for the cover of Hispanic Executive Magazine. This cover lead to a conversion from advertiser circulation to broad base subscription.
American Stockman is a leading brand of herd and stock feed. Its brand heritage is connected to the history and lore of the West which every ad promoted in order to secure their unique POD in the feed and grain market.
American Stockman is a leading brand of herd and stock feed. Its brand heritage is connected to the history and lore of the West which every ad promoted in order to secure their unique POD in the feed and grain market.
Each February, Diageo Spirits connects with an upscale affluent Black American market who frequent bar and music venues. The "Listen Up" message is inspirational and the vibe is sophisticated to match the brands. Measurement of the effort consistently beats expectation and Diageo has declared this promotion as the go forward template for all other Black History Month programs
